Apple’s nascent ad business faces more competition than ever, and it’s set to launch a major charm offensive to get big advertisers to buy in

• Apple is preparing its biggest-ever presence at the Cannes Lions advertising festival.
• It’s booked a dedicated space at the iconic Carlton hotel for meetings and panels.
• Industry speculation is growing that Apple is preparing a big ads announcement at WWDC.

Apple usually plays it so low-key at big industry events, you wouldn’t even know the company had attended.